GIG CAR SHARE BRAND LAUNCH
CLIENT: AAA
AAA was launching a new one-way, no reservation car share in the Bay Area. Our task: launch a new brand to a crowded market of alternative transportation options without looking or sounding like a copycat. Introducing GIG—Get In, Go!—car share.
In four months, we built the GIG brand from the ground up, crafting the journey along every touchpoint: name, logo, car, website, ads, app, social media, experiential, PR and collateral. We positioned the brand as a way of experiencing more, not just a tool to get from A to B.
CAR WRAP & BIKE RACK
RFID KEYS IN BRAND PATTERNS
COLLATERAL
WEBSITE
We launched GIG with a massive out-of-home campaign across the Bay.
GIG’s launch was such a success that the brand continues to expand and grow every year.