THE WILL YOU? RING
CLIENT: HELZBERG DIAMONDS
How do you take a 103-year-old jewelry company and make it relevant in today’s world? You change the way people get engaged. Introducing The “Will You?” Ring, a way to get the “yes” so you can get the ring together.
Helzberg made The “Will You?” Ring part of their collection and helped make ring-buying a joint endeavor.