JURASSIC PARK COMES BACK ONLINE
CLIENT: XFINITY
ROLE: CREATIVE DIRECTOR
In 1993 the power went out, the dinosaurs broke loose, and Jurassic Park never opened to the public. For 30 years that was the whole story. We fixed it. Xfinity's first-ever national Super Bowl campaign brought the original cast back. The fences stayed on, the dinosaurs stayed put, and the park worked the way it was always meant to.
Broadcast developed by Goodby Silverstein & Partners. Director: Taika Waititi
JURASSIC PARK SOCIAL
With the park finally online, the cast got to do what they would have done in 1993 if the dinosaurs had cooperated. Three scientists, no emergencies, and good WiFi for posting all about their fabulous weekend.
JURASSIC PARK TAKES OVER SAN FRANCISCO
The week before the game, the park came to San Francisco and popped up right outside Levi's Stadium. No ticket required.
BEHIND THE SCENES
A full 3-minute featurette show on 90s digicams and film. It’s like we never left 1993.
MAGIC WORD CONTEST
Before the spot dropped, we launched a social campaign encouraging the internet to try to guess the magic word. We disrupted a 76ers game, filled Xfinity’s feed with clues, and rewarded a few clever people with a trip to Hawaii.
@Xfinity: Ah ah ah, you didn’t say the magic word. Stay tuned for something 65 million years in the making 👀
@Xfinity: A full DNA strand contains 3 billion genetic codes — and one magic word.
@Xfinity: Keep your eyes open. There’s a magic word on the loose.
@Xfinity: In chaos theory, order matters. Crack the magic word and win a trip to Hawaii.