BEAN SONG
CLIENT: BUSH’S BEANS
To Bush’s, beans are the world’s most beautiful food. But they don't often get the respect they deserve. Case in point: the “musical fruit” song. We couldn't let this childish rhyme continue to tarnish the bean's good name so we teamed up with the cashmere-voiced Josh Groban to give the world a beautiful new bean song, courtesy of Bush’s, the Beautiful Bean Co.
Director: Jonathan Krisel
Press: People, Billboard, Creativity, Adweek, The Takeout