NOWSTALGIA
CLIENT: XBOX
If there’s one thing that’s certain about Gen Z, it’s their obsession with nostalgia. And meta humor. And plushies. So to get Gen Z interested in picking up an Xbox during the 2022 holiday season, we combined all of those things and threw in a pinch of actor/comedian Jimmy O. Yang for good measure.
Introducing the Game-With-Me Series S, Xbox’s first sentient, plushy mascot.
We made a limited run of the Game-With-Me Series S, complete with squeeze and talk action.
Director: Jonathan Krisel
We also made a dozen one-of-a-kind plushies with unique voice lines written specifically for tech and gaming influencers.
Most of them liked it so much they posted about it for free!
Gen Z loves the toy commercials they used to see as kids. But sadly, they've grown up too much to see them anymore. So, we made short social videos for the new games on Series S in the style of toy spots from their childhood. Everything from cinematography, to the miniature sets, props, voiceover and music are built to give Gen Z those nostalgic feelings they'll have for these games...once they play them.
Director: Ryan Staake