FRANKENSTEIN COMES ALIVE
CLIENT: XFINITY
Xfinity’s smart WiFi makes your world come alive. It also makes Frankenstein become even more alive with movies, TikTok, multiview sports, and a whole smart-castle at his fingertips. Because what is life if it’s not spent online?
Broadcast developed by Goodby Silverstein & Partners. Director: Lance Accord
FRANK KEEPS GETTING SMARTER
The broadcast spot showed Frank’s speedy ascension from braindead monster to pop-culture pro. We continued that story on social with Frank tapping into popular trends like reciting Gen Z vocab, making a monthly haul self-film, and creating his own soft-spoken recipe video.
FRANK IN THE WILD
Once Frank proved he was a natural content creator, we took him out of the castle and into real life, having him hit the streets of NYC, Philly, and Minneapolis. He even ditched his classic blazer for a more modern look. The fit was hype.
BIG MONSTER IN THE BIG APPLE
Frank’s first stop: New York, where he saw the sights, mastered the pizza fold, played some street ball, and became a bonafide influencer.
FRANKENSTEIN’S MONSTER BITES
Next up: Philadelphia, where Frank reviewed the local fare he’d only ever seen online.
THE MONSTER MEETS THE WOLVES
In Minneapolis, Frank went to his first-ever NBA game and howled with the Timberwolves, stuffed himself with concessions, and got really scared by the pyrotechnics.
FRANK GETS WITH CREATORS
While in New York, Frank appeared on some of the internet’s favorite social series: He gave his hot take on Subway Takes, found love on Streethearts, dispelled rumors that he drinks matcha performatively on What’s Poppin? with Davis!, and got judged harshly on Judgy.
PSA: I know Frankenstein is the name of the scientist, not the monster.
We opted to not be pedantic in this work. Plus, in my heart, Frankenstein’s monster is just Frankenstein Jr.